The Aesthetics Advantage

Industry Insights

  • How should I price my services?

    How should I price my services?

    Well first and foremost, the worst thing you could do is price shop other practices around you. Ok, now that we’ve gotten that out of the way…. So what should I charge? While it is important to know the market price (on a scale) from your sales rep, you need to think about a few Read more

  • The Ultimate Guide to Cancellation Policy

    The Ultimate Guide to Cancellation Policy

    A cancellation policy should include details such as how much notice a patient must give before cancelling or rescheduling an appointment, any fees that may be charged for late cancellations or no-shows, and how the practice will handle emergency cancellations. It should be clearly stated in all communications with patients, including on the practice’s website, Read more

  • Spilling The Tea: Device Sales Tactics

    Spilling The Tea: Device Sales Tactics

    Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical.  While some companies hang their hat on their “marketing,” other companies hang their hat Read more

  • Why your provider shouldn’t be talking $$$

    Why your provider shouldn’t be talking $$$

    While some doctors / providers prefer to be the ones closing deals, all practices should be adopting the Plastic Surgeion sales cycle. Here are a few reasons why your provider should NOT be talking price with patients. Providers are Providing Care Good Cop vs Bad Cop Sales Tactics & Rebuttals Moral of the story, practices Read more

  • The Designer Bag Method

    The Designer Bag Method

    To Give or Not to Give Pricing over the Phone To give or not to give pricing over the phone, that is the question! While each practice has a different policy on this matter, I have a very strong opinion and it all comes back to my first ever designer bag purchase.  The Designer Bag Read more

  • How to create a CIQ

    How to create a CIQ

    As an existing practice, CIQs are the single most valuable resource you can implement. A CIQ is a Client Interest Questionnaire. This questionnaire is a list of treatment interests and list of problem areas that new patients (or existing) fill out to identify a clients interest.They designed to gather more information about your clients interests. Read more