The Aesthetics Advantage

Industry Insights

  • Step Up Your Med Spa Game: The Power of Quarterly Training for Front Desk and Providers

    Step Up Your Med Spa Game: The Power of Quarterly Training for Front Desk and Providers

    In the fast-paced medical spa industry, quarterly staff training is crucial for success. It keeps staff updated on advancements, builds client trust, ensures service consistency, maintains regulatory compliance, and boosts staff morale. This investment leads to enhanced customer satisfaction, loyalty, and business success in a competitive market. Read more

  • Influencer 101: How to Respond to Your DMs

    Influencer 101: How to Respond to Your DMs

    With the rise of digital influencers seeking collaborations, businesses must scrutinize the influencer’s authenticity, relevance, and target audience alignment before engagement. Partnerships should change from excitement to skepticism, taking the form of business transactions. Prior to entering an agreement, businesses should request influencers’ insight overviews to reveal follower interactions, and clarify deliverables to ensure a… Read more

  • Top 3 Marketing Mistakes

    Top 3 Marketing Mistakes

    The top three marketing mistakes to avoid in a med spa include inadequate sales protocols or staffing for paid ads, underestimating the influence of online reputation management, and focusing solely on traditional marketing. Not rectifying these mistakes results in compromised advertising efficiency, negative online reputation, and limited business reach. Therefore, a well-rounded marketing strategy and… Read more

  • Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

    Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

    Influencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content… Read more

  • Buying Devices 101: A Guide to Purchasing Capital Equipment

    Buying Devices 101: A Guide to Purchasing Capital Equipment

    For Q4, potential device buyers are advised to understand their patients’ needs, consider Return on Investment with expenses on consumables, negotiate hard on prices and terms, and seek consultation for better buying decisions. These steps ensure that purchases not only meet client requirements but also add value to the business portfolio whilst maintaining favorable financial… Read more

  • 5 talk tracks to overcome price matchers.

    5 talk tracks to overcome price matchers.

    Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use Read more