The Aesthetics Advantage

Industry Insights

  • What should you expect from your Post Sales Support?

    What should you expect from your Post Sales Support?

    Each Medical Device company is different as far as the level of post sales support they provide. Post sales support is a somewhat new concept and it means different things to different companies. I’ve worked both with and against these sales reps, but post sales support can be your best friend! What is Post Sales Read more

  • Why you shouldn’t be comparing pricing?

    Why you shouldn’t be comparing pricing?

    Stay in your lane. As a Practice Consultant working for an Aesthetic Device company, the single most asked question was “what does everyone charge for this treatment?” While it is a very important question, it’s not the right question they needed to be asking.  The right question is, “What would my patients pay for this Read more

  • You’re probably leaving money on the table…

    You’re probably leaving money on the table…

    Most practices distribute a CIQ, a Client Interest Questionnaire to their new patients. This questionnaire is designed to gather more information about your clients interests. Unfortunately, about 90% of practices that distribute those CIQs to New Patients won’t ever look at them again after their first appointment. Therefore, per patient, you’re potentially leaving hundreds or Read more

  • How to utilize Instagram to bring in new clientele.

    How to utilize Instagram to bring in new clientele.

    There used to be a direct correlation between follower count and the overall profitability of the business. The more followers a Practice had, the more successful they were. Over the past few years, Instagram has become more and more saturated. You can now buy followers, likes, views and comments; which we highly discourage. With this Read more