The Aesthetics Advantage

Industry Insights

  • Are You Buying The Right Aesthetic Device?

    Are You Buying The Right Aesthetic Device?

    I’ve seen practices make the ultimate mistake of purchasing the wrong device and it costed some of them their practice and even their license.  If you’re new to the game, a lot of times, the best sales guy (or gal) wins. And along with the best sales guy, typically comes empty promises and false claims. Read more

  • The Importance of Phone Call Confirmations in Med Spas

    The Importance of Phone Call Confirmations in Med Spas

    Phone call confirmations are crucial for med spas, enhancing operations and customer satisfaction. They foster personal connections, ensure clarity, and present opportunities to upsell or educate patients. Calls reduce no-shows and help identify concerns in advance, reflecting commitment to quality service. Combining calls with text and email enhances effectiveness. Read more

  • Toxic Behavior In The Workplace : The Quickest Way to Kill Your Business

    Toxic Behavior In The Workplace : The Quickest Way to Kill Your Business

    In every organization, employees play a pivotal role not just in getting work done but also in shaping the company culture and fostering a positive work environment. However, when an employee becomes toxic, it can have far-reaching consequences that go beyond their individual performance. Whether they are the top sales producer, a manager, or hold Read more

  • Social Media Secrets: Turning Followers into Clients

    Social Media Secrets: Turning Followers into Clients

    Social media has transformed the way businesses interact with their audience, and for med spas, it presents a powerful platform to attract new clients, engage with existing ones, and ultimately convert followers into loyal clients. In this blog post, we’ll delve into some key strategies and secrets to leverage social media effectively for turning your Read more

  • Maximize Your Med Spa Growth: Partnering Locally

    Maximize Your Med Spa Growth: Partnering Locally

    Are you looking to grow your Med Spa business without breaking the bank on marketing expenses? Partnering with local businesses can be a highly effective and cost-efficient way to attract new clients and boost your brand visibility. Read more

  • Not Getting New Patients Through Social Media: Common Mistakes to Avoid

    Not Getting New Patients Through Social Media: Common Mistakes to Avoid

    When managing social media for a med spa, avoid common mistakes like violating compliance regulations, inconsistent branding, ignoring engagement, over-promoting services, targeting the wrong audience, lacking strategic planning, underutilizing influencers, neglecting paid advertising, overlooking local SEO, and failing to adapt to platform changes. Addressing these can strengthen the spa’s online presence and drive business growth. Read more