The Aesthetics Advantage

As an existing practice, CIQs are the single most valuable resource you can implement. A CIQ is a Client Interest Questionnaire. This questionnaire is a list of treatment interests and list of problem areas that new patients (or existing) fill out to identify a clients interest.They designed to gather more information about your clients interests. The best part about them. They are virtually FREE marketing! 

How do I know what to put on my CIQ?

1. You first want to come up with a list of your current services – make sure you aren’t putting their “government name” as I like to call it. So instead of Morpheus, you’ll put Microneedling. Instead of Emsculpt or CoolSculpting, you’ll put body contouring.
2. You want to come up with a list of devices / services that you want to offer in the next 6-12 months and add those on your CIQ as well. This will give you an idea of if you have an existing market for those treatments!
3. You’ll also want to add a second list of “concerns” – this would be a list of skin/body concerns that your patient is experiencing. Examples of this would be – Cellulite, Skin Laxity, Dark Spots, Fine Lines/Wrinkles…
4. Once you’ve created these lists, you can now figure out if you want to implement these on paper format or virtual (jotforms is what I like to use for all digital forms)
5. Now you distribute!

Pro Tip: Have 1 person in the office manage the implementation and the data dump of the CIQs. This is a job for someone lower level and easily delegatable! 

Contact us for a blank copy of a patient leads list and / or an example of our CIQ.