The Aesthetics Advantage

Category: sales

Top 3 Marketing Mistakes

The top three marketing mistakes to avoid in a med spa include inadequate sales protocols or staffing for paid ads, underestimating the influence of online reputation management, and focusing solely on traditional marketing. Not rectifying these mistakes results in compromised advertising efficiency, negative online reputation, and limited business reach. Therefore, a well-rounded marketing strategy and…
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Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

Influencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content…
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5 talk tracks to overcome price matchers.

Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use…
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How should I price my services?

Well first and foremost, the worst thing you could do is price shop other practices around you. Ok, now that we’ve gotten that out of the way…. So what should I charge? While it is important to know the market price (on a scale) from your sales rep, you need to think about a few…
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Spilling The Tea: Device Sales Tactics

Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical. While some companies hang their hat on their “marketing,” other companies hang their hat…
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Why your provider shouldn’t be talking $$$

While some doctors / providers prefer to be the ones closing deals, all practices should be adopting the Plastic Surgeion sales cycle. Here are a few reasons why your provider should NOT be talking price with patients. Providers are Providing Care Good Cop vs Bad Cop Sales Tactics & Rebuttals Moral of the story, practices…
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The Designer Bag Method

To Give or Not to Give Pricing over the Phone To give or not to give pricing over the phone, that is the question! While each practice has a different policy on this matter, I have a very strong opinion and it all comes back to my first ever designer bag purchase. The Designer Bag…
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How to create a CIQ

As an existing practice, CIQs are the single most valuable resource you can implement. A CIQ is a Client Interest Questionnaire. This questionnaire is a list of treatment interests and list of problem areas that new patients (or existing) fill out to identify a clients interest.They designed to gather more information about your clients interests.…
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What should you expect from your Post Sales Support?

Each Medical Device company is different as far as the level of post sales support they provide. Post sales support is a somewhat new concept and it means different things to different companies. I’ve worked both with and against these sales reps, but post sales support can be your best friend! What is Post Sales…
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Why you shouldn’t be comparing pricing?

Stay in your lane. As a Practice Consultant working for an Aesthetic Device company, the single most asked question was “what does everyone charge for this treatment?” While it is a very important question, it’s not the right question they needed to be asking. The right question is, “What would my patients pay for this…
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