plastic surgeon – The Aesthetics Advantage

Toxic Behavior In The Workplace : The Quickest Way to Kill Your Business

In every organization, employees play a pivotal role not just in getting work done but also in shaping the company culture and fostering a positive work environment. However, when an employee becomes toxic, it can have far-reaching consequences that go beyond their individual performance. Whether they are the top sales producer, a manager, or hold…
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Social Media Secrets: Turning Followers into Clients

Social media has transformed the way businesses interact with their audience, and for med spas, it presents a powerful platform to attract new clients, engage with existing ones, and ultimately convert followers into loyal clients. In this blog post, we’ll delve into some key strategies and secrets to leverage social media effectively for turning your…
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Not Getting New Patients Through Social Media: Common Mistakes to Avoid

When managing social media for a med spa, avoid common mistakes like violating compliance regulations, inconsistent branding, ignoring engagement, over-promoting services, targeting the wrong audience, lacking strategic planning, underutilizing influencers, neglecting paid advertising, overlooking local SEO, and failing to adapt to platform changes. Addressing these can strengthen the spa’s online presence and drive business growth.
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Influencer 101: How to Respond to Your DMs

With the rise of digital influencers seeking collaborations, businesses must scrutinize the influencer’s authenticity, relevance, and target audience alignment before engagement. Partnerships should change from excitement to skepticism, taking the form of business transactions. Prior to entering an agreement, businesses should request influencers’ insight overviews to reveal follower interactions, and clarify deliverables to ensure a…
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Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

Influencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content…
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Buying Devices 101: A Guide to Purchasing Capital Equipment

For Q4, potential device buyers are advised to understand their patients’ needs, consider Return on Investment with expenses on consumables, negotiate hard on prices and terms, and seek consultation for better buying decisions. These steps ensure that purchases not only meet client requirements but also add value to the business portfolio whilst maintaining favorable financial…
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5 talk tracks to overcome price matchers.

Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use…
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How should I price my services?

Well first and foremost, the worst thing you could do is price shop other practices around you. Ok, now that we’ve gotten that out of the way…. So what should I charge? While it is important to know the market price (on a scale) from your sales rep, you need to think about a few…
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Spilling The Tea: Device Sales Tactics

Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical. While some companies hang their hat on their “marketing,” other companies hang their hat…
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Why your provider shouldn’t be talking $$$

While some doctors / providers prefer to be the ones closing deals, all practices should be adopting the Plastic Surgeion sales cycle. Here are a few reasons why your provider should NOT be talking price with patients. Providers are Providing Care Good Cop vs Bad Cop Sales Tactics & Rebuttals Moral of the story, practices…
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