med spa – Page 2 – The Aesthetics Advantage

Is Your Med Spa Not Ready for Paid Google Ads? Here’s Why!

In the digital age, online advertising is crucial for med spas. Paid Google ads can drive traffic, but readiness is key. Lack of sales cycle understanding, unprepared front desk staff, limited budget, or incomplete website optimization may hinder success. Build a solid foundation to take full advantage of paid advertising’s potential for your med spa.
Read more: Is Your Med Spa Not Ready for Paid Google Ads? Here’s Why!
Influencer 101: How to Respond to Your DMs

With the rise of digital influencers seeking collaborations, businesses must scrutinize the influencer’s authenticity, relevance, and target audience alignment before engagement. Partnerships should change from excitement to skepticism, taking the form of business transactions. Prior to entering an agreement, businesses should request influencers’ insight overviews to reveal follower interactions, and clarify deliverables to ensure a…
Read more: Influencer 101: How to Respond to Your DMs
Top 3 Marketing Mistakes

The top three marketing mistakes to avoid in a med spa include inadequate sales protocols or staffing for paid ads, underestimating the influence of online reputation management, and focusing solely on traditional marketing. Not rectifying these mistakes results in compromised advertising efficiency, negative online reputation, and limited business reach. Therefore, a well-rounded marketing strategy and…
Read more: Top 3 Marketing Mistakes
Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

Influencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content…
Read more: Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement
Buying Devices 101: A Guide to Purchasing Capital Equipment

For Q4, potential device buyers are advised to understand their patients’ needs, consider Return on Investment with expenses on consumables, negotiate hard on prices and terms, and seek consultation for better buying decisions. These steps ensure that purchases not only meet client requirements but also add value to the business portfolio whilst maintaining favorable financial…
Read more: Buying Devices 101: A Guide to Purchasing Capital Equipment
5 talk tracks to overcome price matchers.

Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use…
Read more: 5 talk tracks to overcome price matchers.
How should I price my services?

Well first and foremost, the worst thing you could do is price shop other practices around you. Ok, now that we’ve gotten that out of the way…. So what should I charge? While it is important to know the market price (on a scale) from your sales rep, you need to think about a few…
Read more: How should I price my services?
Spilling The Tea: Device Sales Tactics

Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical. While some companies hang their hat on their “marketing,” other companies hang their hat…
Read more: Spilling The Tea: Device Sales Tactics
Why your provider shouldn’t be talking $$$

While some doctors / providers prefer to be the ones closing deals, all practices should be adopting the Plastic Surgeion sales cycle. Here are a few reasons why your provider should NOT be talking price with patients. Providers are Providing Care Good Cop vs Bad Cop Sales Tactics & Rebuttals Moral of the story, practices…
Read more: Why your provider shouldn’t be talking $$$
The Designer Bag Method

To Give or Not to Give Pricing over the Phone To give or not to give pricing over the phone, that is the question! While each practice has a different policy on this matter, I have a very strong opinion and it all comes back to my first ever designer bag purchase. The Designer Bag…
Read more: The Designer Bag Method