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Not Getting New Patients Through Social Media: Common Mistakes to Avoid
Read more: Not Getting New Patients Through Social Media: Common Mistakes to AvoidWhen managing social media for a med spa, avoid common mistakes like violating compliance regulations, inconsistent branding, ignoring engagement, over-promoting services, targeting the wrong audience, lacking strategic planning, underutilizing influencers, neglecting paid advertising, overlooking local SEO, and failing to adapt to platform changes. Addressing these can strengthen the spa’s online presence and drive business growth.
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Influencer 101: How to Respond to Your DMs
Read more: Influencer 101: How to Respond to Your DMsWith the rise of digital influencers seeking collaborations, businesses must scrutinize the influencer’s authenticity, relevance, and target audience alignment before engagement. Partnerships should change from excitement to skepticism, taking the form of business transactions. Prior to entering an agreement, businesses should request influencers’ insight overviews to reveal follower interactions, and clarify deliverables to ensure a…
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Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement
Read more: Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and EngagementInfluencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content…
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The Aesthetics Advantage 