The Aesthetics Advantage

Category: consultant

Are You Buying The Right Aesthetic Device?

I’ve seen practices make the ultimate mistake of purchasing the wrong device and it costed some of them their practice and even their license. If you’re new to the game, a lot of times, the best sales guy (or gal) wins. And along with the best sales guy, typically comes empty promises and false claims.…
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Toxic Behavior In The Workplace : The Quickest Way to Kill Your Business

In every organization, employees play a pivotal role not just in getting work done but also in shaping the company culture and fostering a positive work environment. However, when an employee becomes toxic, it can have far-reaching consequences that go beyond their individual performance. Whether they are the top sales producer, a manager, or hold…
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Social Media Secrets: Turning Followers into Clients

Social media has transformed the way businesses interact with their audience, and for med spas, it presents a powerful platform to attract new clients, engage with existing ones, and ultimately convert followers into loyal clients. In this blog post, we’ll delve into some key strategies and secrets to leverage social media effectively for turning your…
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Maximize Your Med Spa Growth: Partnering Locally

Are you looking to grow your Med Spa business without breaking the bank on marketing expenses? Partnering with local businesses can be a highly effective and cost-efficient way to attract new clients and boost your brand visibility.
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Navigating Pricing Discussions Effectively in Med Spa Consultations

Med spa pricing discussions impact client decisions. Understanding client needs, educating on value, transparent pricing info, offering customization, handling objections professionally, and focusing on long-term relationships are key. Follow-up and support reinforce satisfaction and loyalty. Empathy, education, transparency, and customer-centric strategies foster trust and success in med spa consultations.
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Top 3 Marketing Mistakes

The top three marketing mistakes to avoid in a med spa include inadequate sales protocols or staffing for paid ads, underestimating the influence of online reputation management, and focusing solely on traditional marketing. Not rectifying these mistakes results in compromised advertising efficiency, negative online reputation, and limited business reach. Therefore, a well-rounded marketing strategy and…
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Buying Devices 101: A Guide to Purchasing Capital Equipment

For Q4, potential device buyers are advised to understand their patients’ needs, consider Return on Investment with expenses on consumables, negotiate hard on prices and terms, and seek consultation for better buying decisions. These steps ensure that purchases not only meet client requirements but also add value to the business portfolio whilst maintaining favorable financial…
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5 talk tracks to overcome price matchers.

Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use…
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How should I price my services?

Well first and foremost, the worst thing you could do is price shop other practices around you. Ok, now that we’ve gotten that out of the way…. So what should I charge? While it is important to know the market price (on a scale) from your sales rep, you need to think about a few…
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Spilling The Tea: Device Sales Tactics

Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical. While some companies hang their hat on their “marketing,” other companies hang their hat…
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