Beverly Hills – The Aesthetics Advantage

Influencer 101: How to Respond to Your DMs

With the rise of digital influencers seeking collaborations, businesses must scrutinize the influencer’s authenticity, relevance, and target audience alignment before engagement. Partnerships should change from excitement to skepticism, taking the form of business transactions. Prior to entering an agreement, businesses should request influencers’ insight overviews to reveal follower interactions, and clarify deliverables to ensure a…
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Identifying Fake Influencers on Instagram: A Guide to Spotting Bought Followers and Engagement

Influencer marketing has evolved as a robust tool for brands in the digital age, especially on platforms like Instagram. However, there’s a notable presence of inauthentic influencers who artificially inflate their online presence, deceiving brands and consumers. Identifying them involves monitoring for sudden follower spikes, low engagement rates, suspect engagement, questionable follower demographics, inconsistent content…
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5 talk tracks to overcome price matchers.

Getting hassled on price and asked to price match is a daily occurance in the aesthetic industry. As enticing as it can be to take the cash and run, it is a very slippery slope. It’s an uncomfortable conversation to have for both parties, so here are some different talk tracks your team can use…
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Spilling The Tea: Device Sales Tactics

Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real! We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical. While some companies hang their hat on their “marketing,” other companies hang their hat…
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The Designer Bag Method

To Give or Not to Give Pricing over the Phone To give or not to give pricing over the phone, that is the question! While each practice has a different policy on this matter, I have a very strong opinion and it all comes back to my first ever designer bag purchase. The Designer Bag…
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Why you shouldn’t be comparing pricing?

Stay in your lane. As a Practice Consultant working for an Aesthetic Device company, the single most asked question was “what does everyone charge for this treatment?” While it is a very important question, it’s not the right question they needed to be asking. The right question is, “What would my patients pay for this…
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