The Aesthetics Advantage

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Buying Devices 101: A Guide to Purchasing Capital Equipment

Ok it’s Q4. Which means NOW is the time to buy! Why? You’ll get the BEST deal. And 2 words: Write Offs.

With that being said, part of the reason why this company was founded was because we were sick of seeing business owners and providers be swindled into purchasing devices they didn’t need, buying into hollow sales tactics, overpaying for devices, and being tricked by fancy marketing strategies

This widespread issue in the industry led us to take a stand and create a company that prioritizes transparency, integrity, and customer satisfaction.

Unlike other companies, we understand the frustrations and challenges that business owners face when it comes to making technology-related decisions. That’s why we have a dedicated support team that is always ready to assist, guide, and provide solutions. We believe that device companies should be accountable for their products and services, and our commitment to customer support reflects that belief.

Moreover, we strive to educate our clients about the latest advancements in technology, so they can make informed decisions based on their specific requirements. Our goal is to help business owners cut through the noise and navigate the complex world of devices, ensuring they choose the right solutions that bring value and efficiency to their operations.

So before your buy, follow these 4 steps:

Identifying Patient Need / Want

The understanding of where your patients are in their aesthetic journey is crucial for any aesthetics practitioner. By deciphering their wants and needs, you can truly cater to their desires and provide them with the best possible treatments and services.

Patients often have specific requests and preferences when it comes to aesthetic procedures. Some may seek wrinkle reduction treatments to combat the signs of aging, while others may be interested in body contouring procedures for a more toned physique. Understanding these desires allows you to tailor your offerings and meet their expectations effectively.

Not having a clear understanding of what your patients want can indeed be problematic. It could result in offering services that are not in demand or missing out on potential revenue streams. Instead of solely focusing on what you personally desire, it is important to prioritize your clients’ desires and identify what would be a valuable addition to your portfolio.

Being in tune with your patients’ needs requires active communication and listening. By actively engaging in conversations with your patients, you can gain valuable insights into what they are asking for and the aesthetic treatments they are interested in. This knowledge can empower you to adapt and expand your offerings to better serve their needs.

Investing time and effort into understanding your patients’ aesthetic journey and being responsive to their requests will not only strengthen your relationship with them but also position you as a trusted provider in the industry. Remember, success in aesthetics is not just about fulfilling your own desires, but rather offering what your clients want and need. By doing so, you can build a thriving practice and ensure your clients’ satisfaction.

ROI – Consumables

Consumables can indeed have a significant impact on your expenses and profit margins. It can be frustrating when you realize that the cost of consumables eats into your profits, especially when you’re already dealing with staffing challenges. In such situations, it becomes crucial to find a solution that either minimizes the use of consumables or eliminates them altogether.

One way to tackle this issue is by conducting thorough market research. Take the time to price shop and see what other practices or businesses are selling the same treatment for. This will allow you to gain a clearer perspective on not just the margins your sales representative is telling you, but also the actual market value of the treatment. By comparing prices, you can identify opportunities for cost savings and adjust your pricing strategy accordingly to maximize your margins.

Furthermore, it’s important to approach the decision-making process with a critical mindset. Don’t solely rely on what the sales representative tells you about the consumables and their impact on your margins. Instead, dig deeper into the numbers and assess the long-term implications on your business’s financial health. By doing so, you can make well-informed decisions that prioritize your profitability while delivering high-quality services to your clients.

Remember, in this competitive landscape, understanding the true costs associated with consumables and implementing effective strategies is key. By staying proactive, conducting market research, and closely monitoring your margins, you can navigate the challenges of managing consumables and ensure a sustainable and profitable business model.

PRO TIP: If it is your FIRST device, look for something with NO or VERY LOW consumable!

Negotiate like hell

Ok my sales reps are going to kill me for this one. Most device companies are pretty standard with their pricing. While other (cough cough) are NOT consistent.

They will sell you a device for $350k and then sell is to the doc next door for $189k. So price shop! Talk to other practice owners (not the ones they want you to call) to see their pricing and their terms.

While price is undoubtedly an essential aspect to consider, it is equally important to pay close attention to the terms of the deal. Negotiating favorable terms can significantly impact the overall value and satisfaction derived from the purchase. Be diligent in thoroughly reviewing any contractual agreements, as they hold significant weight in the final outcome.

Deals can be customized to include various elements based on your specific requirements. Sales reps may offer incentives or additional services to sweeten the deal. Take advantage of this opportunity to tailor the agreement to your practice’s needs. Remember, you have the power to negotiate and request modifications that align with your best interests.

Here’s what I would look for:

Consult with us!

We understand how important it is to make informed decisions when it comes to purchasing devices. As part of our services, we can offer assistance in evaluating your portfolio to help you in finding the perfect device to meet your needs.

By partnering with us, business owners and providers can say goodbye to the frustrations of being swindled, tricked, and overcharged. We are dedicated to building lasting relationships based on trust, reliability, and mutual success. With our company, you can be confident that you are getting exactly what you need, without any unnecessary expenses or headaches.

So, whether you are looking to upgrade your devices, expand your business infrastructure, or simply enhance your technological capabilities, we are here to support you every step of the way. Don’t settle for less, join us on the journey towards a smarter, more efficient future for your business.

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