The Aesthetics Advantage

Well first and foremost, the worst thing you could do is price shop other practices around you.

Ok, now that we’ve gotten that out of the way…. So what should I charge?

While it is important to know the market price (on a scale) from your sales rep, you need to think about a few things:

1. What is the average spend of your clientele?
2. What are your high rollers spending?
3. What do you think your provider could sell this for?

Answer these questions and come up with 4 pricings.

1. Individual Pricing (If sold in package)
   1. This needs to be on the higher side and typically used as a sales tactic (high individual price vs. package price)
2. Introductory Rate
   1. Typically this would be 20% off in a package and is marketed as an Introductory Rate to introduce a new treatment.
3. Add Value Package
   1. This means you purchase the package at full price and add value with additional treatments, skin care, extra treatments
4. Event Pricing
   1. This is going to be the best possible pricing that you will offer patients and will only be offered ONE DAY at an event! Event Pricing can only happen once or twice per year, regardless of how successful it is!  

Pro Tip: Keep the 80/20 Rule in mind!

If you’re closing more than 80% of your patients, then your price is too low. If you’re closing less than 20% of your patients, then your price is too high.

Pro Tip: Stay in your lane – Don’t price shop!

Want to stay competitive with pricing? Focus on creating the best possible patient journey and let us know how we can help!