Sales reps are going to be mad for this one… but if our accounts can count on ONE thing, it’s that we will ALWAYS keep in real!
We’ve heard ALL of the sales tactics and to be honest, it’s somewhat comical.
- No, there are no “demo units” that are discounted
- No, that natural disaster didn’t cause some crazy discount
- No, they are not just looking to “partner with you” exclusively – They will sell to your neighbor without losing sleep
- No, they don’t have discounted units because of a recent sales event
While some companies hang their hat on their “marketing,” other companies hang their hat on their technology. Don’t fall for the sales tactics! Focus on what is important.
- The technology
- The clinical studies
- The results & longevity of results
- The service & clinical support
- The post sales support
- The ROI
- Do your patients want this treatment? Or do YOU want this treatment?
- Pain tolerance – Always try before you buy!
Buying devices can be as confusing as buying skincare, and MUCH more expensive! Let us help you make the right decision and negotiate the best possible price to build out your portfolio.
Pro Tip: Do your current patients want this device? Start with adding the device’s treatment to a CIQ and see what your current patient interest level is.
If you can’t get at least 30 people, then it’s not time for you to buy the device!
Pro Tip: If they are “reimbursing” you with a check to use on marketing, payments, build out…. You are paying for that check and paying interest on it. Opt for the lowers possible price, not the gimmicks.
Feel free to email us with any questions you might have about specific devices and we can help you negotiate!
The Aesthetics Advantage 