The Aesthetics Advantage

Each Medical Device company is different as far as the level of post sales support they provide. Post sales support is a somewhat new concept and it means different things to different companies. I’ve worked both with and against these sales reps, but post sales support can be your best friend!

What is Post Sales Support?

In my opinion, post sales support means the growth & development of how to properly integrate this new device into your practice. This is everything from:

• Marketing the treatments both internally and externally
• Event / Launch Support
• Training – Clinical, Sales, Consultation
•  Ongoing Strategy

In my opinion, these post sales support items listed above are a requirement for you to purchase a device. Make sure these deliverables are listed in the purchase agreement before you sign on the dotted line!

Now what does this entail?

Marketing the treatments both internally & externally

• This is quite a broad initiative so you’ll need to ask yourself. How are your current clients going to learn about this treatment? How can you utilize this new treatment to bring in new clients? Has your new treatment been added to your website, social media, google, yelp….
• Your post sales support team should hand hold you through all of this and hold you accountable to make sure that you have a successful launch.

Event / Launch Support

• Having a private event for a new treatment is essential and should be supported from your post sales support team once a QUARTER. Thats right! You should expect support (with consumables) once a quarter. If that isn’t a part of the post sales support process, then you need to write it into the sales agreement.

Training

• Clinical training is a must and has to occur for liability purposes for the company. I still count them as post sales support because they will be the person you go to if you have questions about specific patients, contraindications & device troubleshooting.
• You should also expect initial Sales & Consultation trainings with your post sales support team. With how high turnover rates are these days, I would require these quarterly as well.

Ongoing Strategy

• Your post sales support team should be reaching out to you at least once a month. Checking in on your progress, your implementation, your sales. They do this selfishly because they want to sell you more devices, but USE IT! Use their help! Its free!

If you aren’t getting the post sales support that you were promised, reach out to the sales rep or reach out to The Aesthetics Advantage and we would be more than happy to help.